This tutorial provides an introduction to the HbbTV standard with its most relevant features introduced in HbbTV 2. Also, it presents related specifications and gives an overview on tools for validating and developing HbbTV applications.
This tutorial presents different application areas for Artificial Intelligence in the modern connected world. In hands on sessions we will practically apply these concepts and show algorithms at work while we explain how they work.
As part of this tutorial, we will give an overview as well as best practices for playback and creation of adaptive bitrate (ABR) content. We will demonstrate the key technologies in multiple live demos and identify challenges and best practices when applying the technologies in production.
Road to Server Guided Ad-Insertion: Hulu's DAI Evolution Zachary Cava - Hulu, Playback Architect
The Future of SSAI on OTT devices Phil Cluff - MUX, Streaming Specialist
16:00 - 16:30 – Coffee Break, Demos & Exhibition
16:30 - 18:00 Session 3: Ad Tech
Unlocking Programmatic Advertising with Dynamic Ad Insertion David Uhlmann - Google, Senior Video Solutions Consultant
Server-side Ad insertion - challenges and best practice Alex Zhang - AWS Elemental, Product Manager for MediaTailor
The Future is NOW: How SevenOne Media and FreeWheel are making live broadcast TV addressable Marc Lauriac - Freewheel, Head of Customer Success, Europe & Johannes Thyssen - SevenOne Media, Project Manager Addressable TV
Addressable Broadcast TV Sebastian Busse - SpotX, Director Addressable TV International smartclip / SpotX
W3C Media Timed Events and DataCue API Chris Needham - BBC, Principal Software Engineer at BBC Research and Development
SOCIAL EVENT - 19:00
Media Web Night @ Panoramapunkt
This year our Media Web Night will take place at the event location Panoramapunkt. It is situated in about 100 meter height in the Kollhoff-Tower at Potsdamer Platz. Here you can experience the fastest elevator in Europe and enjoy a phenomenal 360° view of Berlin from the sun deck.