Talk Title: “The Future is NOW: How SevenOne Media and FreeWheel are making live broadcast TV addressable”, Day 1, Workshop 1, 16:30-18:00

Johannes Thyssen is Addressable TV project manager at SevenOne Media and he is the responsible project lead for the implementation of Addressable TV Spot at ProSiebenSat.1. In addition, he is in charge of strategy projects in the field of Addressable TV on a group-wide level.

Prior to his current position at SevenOne Media, he was in a strategy staff department to the former Group CEO Thomas Ebeling where he also worked on other business development projects. Johannes joined ProSiebenSat.1 Media SE in 2015 and holds a Master’s degree in Business Administration.