Talk: “Reimagine the Commercial Break - A Google perspective on Addressable TV”, Day 2, 16:00-17:00

Dr. Oliver Friedrich is Strategic Partner Lead for Broadcasters at Google. Oliver is leading Google's partnering efforts on TV advertising and working together with broadcasters, platform providers and OTTs within the DACH region. Within this role his strategic objectives are focused on the enablement of Addressable TV for Linear TV and Dynamic Ad Insertion for OTT based on Google's advertising products. Prior to joining Google, Oliver’s work experience includes serving as a Senior Expert in Deutsche Telekom's Innovation Laboratories and Team Lead at the Competence Center Future Applications and Media at Fraunhofer FOKUS. Oliver holds a PhD (Dr.-Ing.) in Computer Engineering from Technical University of Berlin and an Executive MBA from ESCP Europe.