Talk: “Addressable TV - Data plus Technology as the foundation for European broadcaster success”, Day 1, Workshop 1, 16:30-18:00

As product owner for Addressable TV Sebastian Busse currently leads the international roll-out of the smartclip Addressable TV platform. With a proven track record in Smart TV and as an expert in digital advertising technologies, Mr. Busse combines practical experience and theoretical background as only a few other people in Europe do. His vision is to promote and develop the world and means of TV advertising. Previously, Mr. Busse was responsible for the development of Europe’s largest publisher network on Connected TV and was also heading the global partnerships with LG, Philips and Samsung at smartclip. Prior to smartclip, he worked in digital media sales at IMG Media and started his career at digital agencies syzygy and GREY/ argonauten.