FRAUNHOFER INSTITUTE FOR OPEN COMMUNICATION SYSTEMS

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FOKUS Media Web Symposium

June 20–24, 2022 – Berlin, Germany
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MWS 2022 Agenda
MWS 2022 Agenda Fraunhofer FOKUS

Day 1 - Tuesday, June 21, 2022

 09:30 -10:00 - REGISTRATION, WELCOME COFFEE

TUTORIAL 1 - 10:00 - 12:00

5G Media – Standards and Technologies

Trainer: Louay Bassbouss, Fraunhofer FOKUS

In this tutorial we will deep dive into 5G Media related technologies and standards. 5G is seen as enabler for many applications in the media industry. 

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TUTORIAL 2 - 10:00 - 12:00

Advertisement in Broadcast and Broadband

Trainer: Robert Seeliger, Martin Lasak, Fraunhofer FOKUS

Within this tutorial, we will give an overview on Dynamic Ad-Insertion (DAI) infrastructures including SSAI OTT Streaming as well as Dynamic Ad Substitution (DAS).

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TUTORIAL 3 - 10:00 - 12:00

Internet Delivered Media – Streaming Tech Update

Trainer: Stefan Pham, Christoph Müller, Fraunhofer FOKUS

As part of this tutorial, we will give an overview as well as best practices for playback and creation of adaptive bitrate (ABR) content.

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TUTORIAL 4 - 10:00 - 12:00

Video Player Best Practices

Trainer: Daniel Silhavy, Görkem Güclü, Fraunhofer FOKUS

In this tutorial, we will take a deep dive into media player related topics. The main part of this tutorial focuses on dash.js - the official reference client of the DASH Industry Forum (DASH-IF).

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12:00 - 13:30 - Lunch, NETWORKING, DEMOS & EXHIBITION

WORKSHOP 2 - 13:30 - 18:00

Ad Tech

Chair: Robert Seeliger, Fraunhofer FOKUS

13:30 - 14:30 Uhr | Session 1

Integrating Programmatic TV into the P7S1 broadcasting environment, Kai Mysliwiec, Pro7Sat1 Digital

Programmatic advertising across all screens - ad insertion solutions for cTV, set-top boxes and HbbTV, David Uhlmann, Google


15:00 - 16:00 Uhr | Session 2

Manifest Manipulation for Live and VOD SSAI workflows at scale, Matthew Scharr, AWS Elemental

Interoperable TA signalling for DASH according to DVB and SCTE, Rufael Mekuria, Unified Streaming

HbbTV-TA: an implementer's perspective, Giuseppe Pascale, Vewd


16:30 - 18:00 Uhr | Session 3

SSAI is great. Data and measurement will make it greater, Ahmed Swidan, Ateme

Road to launch Dynamic Ad-Substitution on HbbTV, Georg Senzenberger, Nowtilus

AI driven real-time product placement analysis, Marc-André Thißen, anyscreenTV

WORKSHOP 3 - 13:30-18:00

Deep Media - AI & Metaverse

Chair: Christopher Krauss, Fraunhofer FOKUS

13:30 - 14:30 Uhr | Session 1

AI in Media made easy with Video Indexer, Maayan Yedidia Dotan, Microsoft Azure

AI-based video production for Soccer, Cise Midoglu, Simula

Personal media nuggets, the mining right of the aggregator, Adolf Proidl, XRoad Media


15:00 - 16:00 Uhr | Session 2

Glimpse into the Metaverse – with an Overview of the Status quo in Germany, Sebastian Klöß, Head of Consumer Technology & AR/VR, Bitkom e.V. 

Metaverse Standards Forum, Thomas Stockhammer, Qualcomm

Metaversum - and now, concretely?, Markus Herkersdorf, TriCat


16:30 - 18:00 Uhr | Session 3

Hybrid events: creating a »I was there« feeling, Jens Kretschmann, Arvato/Bertelsmann

Key enabling technologies toward metaverse: photorealistic 5G cloud VR, Harrison Hongseo Yun, Deutsche Telekom

WORKSHOP 4 - 13:30-18:00

Internet Delivered Media – Best Practice, Standards, Technologies

Chair: Stefan Pham, Fraunhofer FOKUS

13:30 - 14:30 Uhr | Session 1

The benefits of server-client cooperation when DASHing or HLSing, Ali C. Begen, Ozyegin University / Comcast

Video encoding optimizations for live video streaming, Hadi Amirpour, Athena

S4Streaming and Low latency: a server side versus client-side solutions measurement campaign, Guillaume Bichot, Broadpeak


15:00 - 16:00 Uhr | Session 2

Streaming Analytics, Sandra Groß, CBC / RTL

Mezzanine encoding done right - understanding its emerging trends and best practices, Annette Hopland, Appear

CMAF with a C as a common and efficient interchange/delivery format, Eric Toullec, Ateme


16:30 - 18:00 Uhr | Session 3

Network Topologies for CDN and Media driven Technology Networks, Boldizsar Nagy, Uniberg 

Joint Conformance Project (JCCP), Romain Bouqueau, Motionspell

Cloud streaming and sustainability, Jérôme Vieron, Quortex

Media requirement on LG webOS platform, Hyojin Song, LG

SOCIAL EVENT - 19:00

Media Web Night @ Arminiusmarkthalle

This year our Media Web Night takes place at the Arminius Market Hall. The historic event location combines the feeling of the old traditional Berlin with the new urban vibes. The food ranges from German to Mediterranean and is supplied by local producers.

A shuttle service to the Media Web Night event departs at 18:30 in front of the Institute.

Day 2 - Wednesday, June 22, 2022

08:00-09:30 - REGISTRATION

9:30 - 10:15

Conference Opening & Keynote 

Opening by the Conference Chairs: 
Stefan Arbanowski and Stephan Steglich, Fraunhofer FOKUS

Keynote: 

Grimm fairy tales (as told to video engineers)

Will Law, Akamai, Chief Architect, Edge Technology Group

10:15 - 11:00 SESSION 1

Streaming tech - Where are we now?

Session Chair: Daniel Silhavy, Fraunhofer FOKUS

On the evolution of video and streaming
Yuriy Reznik - Brightcove, VP Research

Next Gen VoD Encoding advancements
James Holding, Bitmovin, Solutions Director (EMEA)

  11:00 - 11:30 - COFFEE BREAK, DEMOS & EXHIBITION

11:30 - 13:00 - SESSION 2

Media meets AI meets 5G meets Metaverse

Session Chair: Louay Bassbouss, Fraunhofer FOKUS

Metaverse - A holistic view on the virtual revolution!
Elmar Arunov, Deutsche Telekom, Metaverse Visionary | Senior Business Strategist for VR/AR & AI

5G, AI and XR enabling the Metaverse
Paul Higgs, Huawei Technologies (UK), VP Video Industry Development

VRIF into the Metaverse interop madness
Mauricio Aracena, Ericsson, VRIF President & Standardization Manager at Ericsson

Technologies for the Metaverse: XR, AI and 5G
Thomas Stockhammer, Qualcomm, Director Technical Standards

13:00 - 14:30 - LUNCH, DEMOS & EXHIBITION

14:30 - 16:00 PANEL

Video Standardization Panel

Panel Chair: Jörn Krieger, Media Journalist

DASH-IF
Nicolas Weil, AWS Elemental, Senior Product Manager

WAVE
Will Law, Akamai, Chief Architect, Edge Technology Group

DVB
Peter MacAvock, EBU, Head of Delivery, Platforms and Services, EBU Technology & Innovation, Chair of the DVB Project

HbbTV
Jon Piesing, TP Vision, Director Standardisation TP Vision and Vice-Chair HbbTV Association

3GPP/MPEG
Thomas Stockhammer, Qualcomm, Director Technical Standards

W3C
François Daoust, W3C, Media & Entertainment champion

    16:00 - 16:30 - COFFEE BREAK, DEMOS & EXHIBITION

16:30 - 17:30 SESSION 3

Advanced TV

Session Chair: Robert Seeliger, Fraunhofer FOKUS

Integrating Programmatic TV into the P7S1 broadcasting environment
Kai Mysliwiec, Pro7Sat1 Digital

Hands on remote controls
Rachel Mischke, Zattoo, Product Consultant at Zattoo TV platform

The real streaming wars, a journey through the streaming market and how we ended up here
Magnus Svensson, Eyevinn Technologies, Media Solution Specialist

Programmatic advertisement for ATV
Oliver Friedrich, Google, Head of Video Publisher Partnerships DACH

17:30 - 18:00 - NETWORKING, DEMOS & EXHIBITION

18:00 END OF CONFERENCE

18:00 - 20:00 

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