Leander Carell, Co-Founder and Managing Director Nowtilus commented “We are delighted that Discovery put their trust of this complex endeavor into our solution, so in cooperation with our long-term partner Fraunhofer FOKUS we were able to overcome the challenges that appear in such an innovative project”

Robert Seeliger, Senior Project Manager and DAI Lead at Fraunhofer FOKUS added: “Innovative technologies are our DNA at Fraunhofer and it is fantastic to bring our technology to the market in cutting-edge solutions with such outstanding partners as Discovery and Nowtilus.”

Chris Lunn, Product Director, Advanced Advertising at Discovery said: “Our work with Nowtilus and Fraunhofer to develop full break replacement is an industry first and completes a bespoke technology stack that will allow us to rapidly scale addressable TV. We are extremely proud of this award which recognises the effort and collaboration between Discovery and our partners.”