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HbbTV Association

HbbTV Award for Ad Substitution Solution – developed jointly with Fraunhofer FOKUS

News from Dec. 03, 2021

At the HbbTV Symposium and Awards 2021 that took place in Paris, an independent jury of international industry experts selected the winners among 27 submissions from 9 countries. With their Dynamic Ad Substitution solution featuring full ad break replacement, Nowtilus enables targeted advertising in broadcast environments via HbbTV. This enables current TV devices to deploy addressable advertising, pushing the boundaries of linear monetization.

Leander Carell, Co-Founder and Managing Director Nowtilus commented “We are delighted that Discovery put their trust of this complex endeavor into our solution, so in cooperation with our long-term partner Fraunhofer FOKUS we were able to overcome the challenges that appear in such an innovative project”

Robert Seeliger, Senior Project Manager and DAI Lead at Fraunhofer FOKUS added: “Innovative technologies are our DNA at Fraunhofer and it is fantastic to bring our technology to the market in cutting-edge solutions with such outstanding partners as Discovery and Nowtilus.”

Chris Lunn, Product Director, Advanced Advertising at Discovery said: “Our work with Nowtilus and Fraunhofer to develop full break replacement is an industry first and completes a bespoke technology stack that will allow us to rapidly scale addressable TV. We are extremely proud of this award which recognises the effort and collaboration between Discovery and our partners.”