MWS 2023 Agenda Overview 
MWS 2023 Agenda Fraunhofer FOKUS

Day 1 - Tuesday, June 13, 2023


TUTORIAL  - 10:00 - 12:00

5G Media – Standards and Technologies

Trainer: Louay Bassbouss, Fraunhofer FOKUS

In this tutorial we will deep dive into 5G Media related technologies and standards. 5G is seen as enabler for many applications in the media industry.

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TUTORIAL  - 10:00 - 12:00

Advertisement in Broadcast and Broadband Environments

Trainer: Robert Seeliger, Fraunhofer FOKUS

Within this tutorial, we will give an overview on Dynamic Ad-Insertion (DAI) infrastructures including SSAI OTT Streaming as well as Dynamic Ad Substitution (DAS). 

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TUTORIAL  - 10:00 - 12:00

dash.js – Latest Features and Best Practices

Trainer: Daniel Silhavy, Fraunhofer FOKUS

In this tutorial, we will take a deep dive into media player related topics focusing on dash.js - the official reference client of the DASH Industry Forum (DASH-IF).

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TUTORIAL  - 10:00 - 12:00

Internet Delivered Media – Streaming Tech Update

Trainer: Stefan PhamGörkem Güclü, Truong-Sinh An, Fraunhofer FOKUS

As part of this tutorial, we will give an overview as well as best practices for playback and creation of adaptive bitrate (ABR) content.

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12:00 - 13:30 - Lunch, NETWORKING, DEMOS & EXHIBITION

WORKSHOP - 13:30 - 18:00

5G Media - Best Practice, Standards, Technologies

Chair: Daniel SilhavyLouay Bassbouss, Fraunhofer FOKUS

13:30 - 14:30 | Session 1

5G-MAG: Fostering collaboration towards 5G Media Services and Applications, Jordi J. Gimenez, 5G-MAG

Conceptual business and architectural approach to enhance online delivery with satellite services, Bram Tullemans, EBU

5G Media Streaming Advances– towards a universal Media Distribution Platform, Thomas Stockhammer, Qualcomm

15:00 - 16:00 | Session 2

Towards AR for the masses with 5G Media standardization, Emmanuel Thomas, Xiaomi

Understanding Metaverse and the Network Requirements, Thibaud Biatek, Nokia

Leveraging 5G for Media & Entertainment Use Cases, Williams Tovar, Ateme; Thasso Griebel, Castlabs

16:30 - 18:00 | Session 3

Current use cases for tv productions via private 5G, Daniel Wolbers, Media Broadcast

5G for mobile journalism and media productions – an insight into currenct projects at RTL Germany, Jens Schilder, RTL

Media production with 5G, Thorsten Lohmar, Ericsson

SWR 5G Campus Network - Towards Nomadic Use, Markus Berg, Smart Mobile Labs

WORKSHOP - 13:30-18:00

Green Streaming

Chair: Robert Seeliger, Fraunhofer FOKUS

13:30 - 14:30 | Session 1

Green Streaming and Future of Digitalisation, Rajeshwar Bachu, Zero Carbon

Estimating the end-to-end carbon footprint of video streaming, Max Bläser, RTL

Exploring the Energy Consumption of Video Streaming: Components, Challenges, and Opportunities, Samira Afzal, Alpen-Adria-Universität Klagenfurt

15:00 - 16:00 | Session 2

Reduce digital advertising environmental impact, Charlotte Delpech, IMPACT+

Sustainability & Streaming – How can we do better?, Jan Outters, ATEME

Energy efficiency of streaming – challenges and limitations, Peter Pogrzeba, Deutsche Telekom

16:30 - 18:00 | Session 3

TV Streaming Powered by Air, Stefan Kaiser, Zattoo

Green Media Production, Donald Houwer, Edison Filmgesellschaft mbH

Panel Greening of Streaming

Keynote: Working towards energy efficiency at scale, Dom Robinson, Greening of Streaming


WORKSHOP - 13:30 - 18:00

Deep Mediaverse - AI for Media & Metaverse

Chair: Christopher Krauss, Fraunhofer FOKUS

13:30 - 14:30 | Session 1

OpenAI-based Media, Alexander Heidler, Microsoft

AI @ ARTE: Current implementations to boost technological and creative excellence, Kemal Görgülü, ARTE

LLMS in conversational AI and Dialogue Management, Robin Rabe, Future of Voice & Muuh!

15:00 - 16:00 | Session 2

Shooting a ZDF Show in the Metaverse, Kalle Max Hofmann, Tunermaxx Media GmbH

Your journey to your own corporate metaverse, Oliver Schuler, TriCat

Metaverse Purpose, Fax Quintus, i-immersive

16:30 - 18:00 | Session 3

Online Live Experience, Kiyoshi Tanaka, Otsuma Women’s University

How the new Apple headset will transform streaming experiences forever, Robin Sho Moser, EPAM Continuum

Using (generative) AI to improve video viewing experiences, Martin Prins, Media Distillery

Generative AI on AWS, Ralf-Dieter WagnerAmazon Web Services

WORKSHOP - 13:30-18:00

Internet Delivered Media – Best Practice, Standards, Technologies

Chair: Stefan Pham, Fraunhofer FOKUS

13:30 - 14:30 | Session 1

This Little MOQ Maneuver's Gonna Cost Us 51 Milliseconds,  Ali C. Begen, Ozyegin University/ Comcast

Understanding and trouble-shooting live DASH timing with livesim2, Torbjörn Einarsson, Eyevinn

Balancing Bytes – Multi CDN at BR, Katrin Tomm, ARD

15:00 - 16:00 | Session 2

Subtitles Jungle and HbbTV, Coralie Leveillé-Menez, ARTE

The German DVB-I Pilot - Next Step to the Market, Remo Vogel, RBB

Moving Media Workflows to AWS made easy, Patrick Bichiou, Logic media solutions GmbH

The evolution of Server Side Ad Insertion technology to Encoder Based Ad Manipulation or EBAM, Valentijn Siebrands, M2A

16:30 - 18:00 | Session 3

Sources of latency in low-latency glass-to-glass content distribution workflows, Alex Giladi, Comcast

Low-latency cloud-based streaming evaluation framework (LLL-CAdViSE), Babak Taraghi, Bitmovin

End-to-end Low Latency HLS workflows: technology status and challenges for the industry, Nicolas Weil, AWS Elemental

Exploring the future of real-time video processing with WebCodecs and Streams, Francois Daoust, W3C


Media Web Night @ Arminiusmarkthalle

This year our Media Web Night takes place at the Arminius Market Hall. The historic event location combines the feeling of the old traditional Berlin with the new urban vibes. The food ranges from German to Mediterranean and is supplied by local producers.

A shuttle service to the Media Web Night event departs at 18:30 in front of the Institute.

Day 2 - Wednesday, June 14, 2023

08:30-09:30 - REGISTRATION

9:30 - 10:15 OPENING

Conference Opening & Keynote 

Opening by the Conference Chairs: 
Stefan Arbanowski and Stephan Steglich, Fraunhofer FOKUS


Multi-Modal ChatGPT4 ready for future networks, Alex Choi, Senior Vice President, Group Technology and Head of T-Labs, Deutsche Telekom & Chairman of the O-RAN ALLIANCE
10:15 - 11:15 SESSION 1

Media meets the Metaverse

Session Chair: Louay Bassbouss, Fraunhofer FOKUS

Preparing for the Metaverse: learning from first use cases, Regina Umbach, Meta

31 years of Metaverse - where we are today and what role AI will play in it, Sebastian Klöß, Bitkom e.V.

BCG Perspective on Factory of the Future - How Industrial Metaverse & GenAI contribute to net-zero target, Tilman Buchner, BCG


11:45 - 13:00 - SESSION 2

Internet delivered Media - Where are we now?

Session Chair: Daniel Silhavy, Fraunhofer FOKUS

Telco Energy Efficiency and Sustainability at Deutsche Telekom, Rita Tasnadi, Deutsche Telekom

DASH content steering at Scale, Will Law, Akamai, and Yuryi Reznik, Brightcove

ZDFmediathek update, Jochen Schmidt, and Rainer Kirchknopf, ZDF

13:00 - 14:30 - LUNCH, DEMOS & EXHIBITION

14:30 - 16:00 SESSION 3

Update on Standardization Activities

Panel Chair: Jörn Krieger, Media Journalist

François Daoust, W3C, Media & Entertainment champion

Jon Piesing, TP Vision, Director Standardisation TP Vision and Vice-Chair HbbTV Association

Iraj Sodagar, Tencent

Will Law, Akamai, Chief Architect, Edge Technology Group

Elfed Howells, Huawei, Chair of the DVB Promotion & Communications Module

3GPP / MPEG / Metaverse Standards Forum
Thomas Stockhammer, Qualcomm, Director Technical Standards

    16:00 - 16:30 - COFFEE BREAK, DEMOS & EXHIBITION

16:30 - 17:45 SESSION 4

Future of Connected TV

Session Chair: Robert Seeliger, Fraunhofer FOKUS

How AI will shape the future of television, Christina von Messling, Future Today Institute

Connected TV Advertising in Germany - Status Quo, Challenges & Outlook, Oliver Friedrich, BVDW / Google

Perfect interplay between sports and technology: DFL and AWS create added value for fans and partners, Lajos Lange, Amazon Web Services (AWS)

AI in big data – example football: how does AI change the game, Jan Wendt, Plaier

Last mile to the customer: Acknowledge complexity and be prepared to merchandise, Bernd Riefler, Veed

17:45 - 18:00 CLOSING

Closing Session on Future Media

18:00 - 20:00 

Berlin Video Tech Meetup