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EBU BroadThinking Event 2015 | @Fraunhofer FOKUS

Competence Center FAME at EBU BroadThinking 2015

News from Mar. 18, 2015

Fraunhofer FOKUS Business Unit FAME demonstrates SmartTV solutions at the BroadThinking Event in Geneva, Switzerland

On March 18-19, 2015 the BroadThinking Event held by the European Broadcasting Union in Geneva focuses on the fusion of broadcast and broadband with this year's topic Hybrid Broadcast Broadband TV (HbbTV). European industry experts and professionals interested in deployment scenarios or migration paths discuss current deployments and share their practical knowledge. 

Dr. Stefan Arbanowski and Stefan Pham from our Business Unit FAME attend and present demos on the HbbTV App Creation Toolkit and the development of solutions for Multiscreen Advertisement.

Within the framework of the European project FIcontent, Fraunhofer FOKUS developed the HbbTV App Creation Toolkit with the collaboration of the Institut für Rundfunktechnik (IRT) and the Rundfunk Berlin-Brandenburg (rbb). It features a Content Management System with an easy-to-use web interface that allows even laymen to program individual Apps for their HbbTV. With providing a set of app templates and modules such as interactive video and photo galleries, it responds to the needs of developers, editors and journalists equally.

Both, the HbbTV App Creation Toolkit and the FAMIUM Multiscreen Advertisement solution addresses broadcasters. By supporting the HbbTV standard as well as MPEG-DASH, Multiscreen Advertisement makes it possible to schedule and distribute media content (on-demand or live) to multiple platforms easily.

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