fame news anga com 2018
Media and Technology Experts discuss new challenges of Addressable TV Deutsche TV-Plattform


News from June 15, 2018

On June 13, 2018, Dr. Stefan Arbanowski participated in a panel at ANGA COM. Within the Strategy Panel, moderated by Deutsche TV Platform, he discussed the challenges of Addressable TV with other technology experts.

ANGA COM, Europe’s leading exhibition for the media industry, took place from June 12-14, 2018, in Cologne. Dr. Stefan Arbanowski of Fraunhofer FOKUS business unit FAME took part in the panel “Addressable TV: Television in Times of Big Data and Digital Assistants”. Moderated by Carine Lea Chardon, Managing Director at Deutsche TV Plattform e.V., he and other speaker of well-known companies like ProSiebenSat1, Exaring and Google discussed what role artificial intelligence can play in relation to the addressability for the single participants of the value chain and how to improve the television experience.

ANGA COM is Europe’s leading exhibition for the media industry, providing international experts with a platform for networking and discussing new trends. This years exhibition and the accompanying conference offered 28 different panels and registered about 2300 participants.

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