Day 1 - Tuesday May 15, 2018

 09:30 -10:00 - Registration, Welcome Coffee

TUTORIAL 1 - 10:00 - 12:00

​Internet Delivered Media - Trends & Best Practices

Trainer: Stefan Pham, Fraunhofer FOKUS

As part of this tutorial, we will give an overview as well as best practices for playback and creation of adaptive bitrate (ABR) content.

More information

TUTORIAL 2 - 10:00 - 12:00

HbbTV – deep dive and hands-on

Trainer: Louay Bassbouss, Fraunhofer FOKUS

This tutorial gives an overview of the Hybrid Broadcast Broadband Television Standard (HbbTV) with particular focus on the latest HbbTV 2 specification.

More information

TUTORIAL 3 - 10:00 - 12:00

Recommender Systems and Machine Learning

Trainer: Christopher Krauss, Fraunhofer FOKUS

The tutorial introduces basic concepts of artificial intelligence and explains them with simple and comprehensible examples of algorithms.

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12:00 - 13:00 - Lunch, NETWORKING, DEMOS & EXHIBITION

WORKSHOP 1 - 13:30 - 18:00

Internet Delivered Media

Chair: Stefan Arbanowski, Fraunhofer FOKUS, Germany

13:30 - 14:30

Building The Next Sports Media Reality
Bob Hannent - DAZN, Video Architect: Playback and Delivery

AI-basiertes Video Indexing
Rainer A. Kellerhals - Microsoft, Media & Entertainment Industry Lead EMEA

Empowering the New TV Ecosystem
Marc Lauriac - Freewheel, Senior Director, Customer Success, Europe

14:30 - 15:00 – Coffee Break, Demos & Exhibition

15:00 - 16:00

Better Than Broadcast: Optimizing End-to-end Streaming Latency
Nicolas Weil - Amazon, Senior Solutions Architect, AWS Elemental

Ending Streaming Format Wars with CMAF
Ali Begen - Comcast, Technical Consultant

Delivering UHD with High Dynamic Range Livestreams over the open internet to HbbTV Devices using MPEG-DASH
Stefan Schneiders - IRT, Geschäftsfeldleiter Auftragsforschung

16:00 - 16:30 – Coffee Break, Demos & Exhibition

16:30 - 18:00

HbbTV Measurement and Reasearch Tool
Andrea Duerager - ServusTV, Project Manager TV Research

Dynamic Ad Substitution - Current State and Future Outlook
Peter Neumann - CBC/RTL, Expert Platform Solutions

Addressable TV: How to Make TV Advertising Smarter
Christian Sauer - Webtrekk GmbH, 

Cloud based Broadcast
Yannick Buchwald - Logic Media, Solution Architect

WORKSHOP 2 - 13:30 - 18:00

360° Video, VR, AR

Chair: Stephan Steglich, Fraunhofer FOKUS, Germany

13:30 - 14:30

Immersion - Past / Present / Future
Kay Meseberg - ARTE, Head of Mission Innovation

Travelling in time and exploring c​oal mines: Our approach to Web VR
Thomas HalletWDR, Digital Unit

Crafting Immersive Brand Experiences
Tobias Soffner - Demodern, Executive Producer

14:30 - 15:00 – Coffee Break, Demos & Exhibition

15:00 - 16:00

Magenta VR Plattform
Thomas Buchholz - Deutsche Telekom, Senior Expert New Media

Making 360 Video Easy for Publishers
John Luther - JW Player, VP of Technology

Open innovation of wireless X Labs in 5G Cloud VR/AR 
Jerome Shao Zhijie - Huawei, Head of Industry Relations

16:00 - 16:30
– Coffee Break, Demos & Exhibition

16:30 - 18:00

360° Experiences with Immersive Audio
Sebastian Gsuck, MediaApes, Co-Founder / CVO

WebXR - bringing virtual and augmented reality to the Web
Dominique Hazael-Massieux - W3C, WebXR Strategist

Spatial navigation for IVI, VR, game console and TVs
Hyojin SongLG Electronics, Senior Research Engineer

Volumetric Video and the Future of Storytelling
Daniel Brückner - UFA LAB, digital strategist

Case Study Volumetric VR
Sönke Kirchhof - INVR.SPACE, CEO


Media Web Night @ Arminiusmarkthalle

This year our Media Web Night takes place at the Arminius Market Hall. The historic event location combines the feeling of the old traditional Berlin with the new urban vibes. The food ranges from German to Mediterranean and is supplied by local producers.

A shuttle service to the Media Web Night event departs at 18:30 in front of the Institute.

Day 2 - Wednesday May 16, 2018


9:30 - 10:15 

Conference Opening & Keynote 

Opening by Conference Chairs: 
Stefan Arbanowski and Stephan Steglich

The Multiple Merger - Challenges on the Road towards a Unified Video Monetization
Holm Münstermann - Google, Head of News & Broadcast Publishers DACH

10:15 - 11:15 SESSION

Internet Delivered Media – Mission accomplished?

Run Anywhere, Play Everywhere, See Everything!
Christopher Mueller - Bitmovin, CTO

Video Delivery that Changes the Business Game
Franck Chevalier - Limelight, Director Solutions Engineering EMEA

The disruption of classical TV distribution is finally there - 1&1, Salt and other real world examples from ZATTOO
Gernot Jäger - Zattoo, Chief Officer B2B Solutions

  11:15 - 11:45 - Coffee Break, Networking, Demos & Exhibition

11:45 - 13:00 - PANEL

OTT Standardization Panel

Will Law - Akamai, Chief Architect of Media Cloud Engineering

François Daoust - W3C, Media Specialist

Jon Piesing - TP Vision, Director Standardisation

Thomas Stockhammer - Qualcomm, Director Technical Standards

Rob Koenen - Tiledmedia

Panel discussion

13:00 - 14:30 - Lunch, Networking, Demos & Exhibition

14:30 - 15:30 SESSION

The next big things AR+AI+BC+5G

Blockchain meets Media
Alexandra Mikityuk - Deutsche Telekom Innovation Laboratories, Head of Blockchain Architecture

The Evolution of Augmented Reality Technology
Thomas Stockhammer - Qualcomm, Director Technical Standards

Web5G: Aligning evolutions of network and Web technologies
Dominique Hazael-Massieux - W3C, WebXR Strategist

Analytics' value chain and its secret about machine learning
Yvonne Thomas - Arvato Systems, Product Manager

    15:30 - 16:00 - Coffee Break, Networking, Demos & Exhibition

16:00 - 17:00 SESSION

Adressable TV – Money makes the world go round

Addressable TV – Status and opportunities of 1:1 TV advertising
Sebastian Busse - smartclip, Addressable TV International, Director

Spot Replacement Everywhere: Advanced Advertising Opportunities in OTT and Broadcast Television
Oliver Friedrich - Google, Strategic Partner Lead Broadcast DACH

Social media algorithms are the new TV schedules: is there any room for really new business models?
Antonio Pavolini - TIM, Business Analyst in Digital Media