Talk: Keynote “The Multiple Merger - Challenges on the Road towards a Unified Video Monetization”

Since April 2016, Holm Münstermann is responsible for the partnership between German, Austrian and Swiss news publishers and broadcasters and Google. One core focus of his role is the DoubleClick ad technology in its development towards a neutral monetisation platform for the publishing and broadcasting sell side. Before, Holm worked for Axel Springer in several digital marketing and strategic positions for 12 years, e.g. as General Manager New Media Business for Axel Springer’s sales house Media Impact. Before Axel Springer, he worked for 7 years for several affiliates of the Bertelsmann Group, e.g. as Executive Vice President at Pixelpark AG, as Director International Operations for the former eCommerce branch BOL.com AG and as internal consultant for the former Bertelsmann Direct Group. Holm studied business administration at the University of Cologne and HEC, Paris.