FAMIUM Provenance and Authenticity

The technology is aimed in particular at the following domains:

• Protection against counterfeiting, piracy and fraud
• Preventing disinformation and fake news
• Preservation of brand integrity
• Safety and health
• Legal and regulatory requirements
• Consumer protection

Provenance for digital media is a key mechanism for ensuring authenticity, integrity and trust in the digital information world. Together with authentication it ensures that content is genuine and comes from a trustworthy source, which can preserve the integrity and credibility of a brand and can also limit the spread of fake news and disinformation.

FAMIUM Provenance and Authenticity provides workflows and tools to integrate provenance and authenticity information in digital media production and playout environments. With FAMIUM DASH and DRM the signing of MPEG-DASH and HLS content is enabled. For playback Media Player such as dash.js are extended to support the validation and visualization of the authenticity information.

FAMIUM Provenance and Authenticity supports the C2PA specifications, which define a standardized path for provenance data, interoperability, and authentication & verification. This ensures transparency and traceability for digital media, reducing disinformation and making the content's origin clear to the end user. FAMIUM Provenance and Authenticity offers the ability to apply, display and validate C2PA manifests to various media types, including live streams, VoD, and PDFs. Beyond that, with the FAMIUM solution, we can display C2PA's provenance information in chat responses from large language models (LLMs). The manifests of the PDF sources used in Retrieval Augmented Generation (RAG) are read and noted in the LLM response. In addition, the responses of the LLMs are provided with detailed provenance information and signed. The source references of the PDFs are stored and added as provenance information to the C2PA manifest of the LLM answer. Find more about our LLM activities here.

Authentication of physical products helps to recognise counterfeit products and keep them off the market. This is particularly important for medical products, luxury goods and electronics, as counterfeit products can be dangerous and inferior. In addition, companies invest heavily in the development and marketing of their brands. Authentication helps protect their brand from damage caused by counterfeiting, which could damage customer loyalty. Also, many industries are bound by legal and regulatory requirements. Authentication can help companies to fulfil these regulations and prevent legal consequences.

FAMIUM Provenance and Authenticity for physical products is based on Fraunhofer's SmartID technology. This utilises the unique properties of a product surface as an additional feature for generating a forgery-proof QR code.

Like a human fingerprint, the surface characteristics of each product are completely individual. The SmartID solution integrates these characteristics into a QR code and is hence able to identify individual products. Standard smartphones can use this to securely verify product identities. No internet connection is required for this, as the patented technology works independently of database or blockchain systems. Everyone in the supply chain - from the manufacturer to the distributor to the end consumer - can verify whether the product in question is genuine. Simple. Offline. Secure.