Authentication technologies are constantly evolving and driving innovation in the areas of security and transparency.

New authentication technologies make it possible to better protect digital content and ensure its authenticity. To ensure trust, security and integrity in various industries and areas, the authentication of products and media is essential. FAMIUM Provenance and Authenticity provides technologies to authenticate digital content and physical products and to prove their provenance via trust chains. The technology is aimed in particular for the following domains:

• Protection against counterfeiting and fraud
• Preventing misinformation and fake news
• Preservation of brand integrity
• Safety and health
• Legal and regulatory requirements
• Consumer protection

Provenance for digital media is a key mechanism for ensuring authenticity, integrity and trust in the digital information world. Together with authentication it ensures that content is genuine and comes from a trustworthy source, which can preserve the integrity and credibility of a brand and can also limit the spread of fake news and misinformation.

FAMIUM Provenance and Authenticity provides workflows and tools to integrate provenance and authenticity information in digital content production and playout environments. With FAMIUM DASH and DRM also the authentication of MPEG-DASH content, including streaming content, is enabled through the FAMIUM Player and FAMIUM Packager.

FAMIUM Provenance and Authenticity supports the C2PA specifications which define a standardised path for provenance data, interoperability and authentication & verification. Transparency and traceability are thus achieved for digital media and disinformation is reduced.