Both 360° and 3D are video formats that offer immersive experiences to its viewers. The EU-project “Hyper360” aims to introduce a new Free View Video (FVV) format by developing a 360° media production toolset. With converging 360° and 3D, the FVV format extends current short film productions with novel and powerful storytelling opportunities. The final goal is to offer a complete solution for the OTT media sectors to capture, produce, enhance, deliver and consume this format. Video content will be offered with additional audio-visual functionalities and adapted according to the viewer’s preferences. 

This will be achieved by the following tasks: 

• Increasing the quality of 360° video capturing.
• Enabling the production of 3D narrative content, by capturing in 3D the narrator’s appearance and performance. 
• Annotating 360° video with dynamic placeholder objects as well as media hyperlinks. 
• Fusing the annotated 360° video and 3D storytelling into a new free viewpoint format. 
• Implicitly extracting and modelling user preferences to personalize the viewing experience, both on the long-term as well as with respect to contextual circumstances. 
• Recommending both converged media content items and content narrative cues
  

Hyper360 will be built on top of existing technological expertise on 360° video, most of which has been gained within previous European projects. Hyper360 aims to fuse the consortium’s expertise and innovate accordingly, addressing the IPTV and VR markets.