Martin Vesper is CEO at digitalSTROM AG and is responsible to make the smart home system digitalSTROM accessible to a wider public. He started his career at US telco Ameritech and has held various executive positions, including one at Vorwerk, heading sales, controlling and customer service. In 2001, he joined energy company Yello Strom as Managing Director. He was group executive manager B2C at EnBW Energie Baden-Württemberg and lead the “Private and Trade Customers” network at EdF. He studied Business Mathematics in Ulm, gained an MBA from University of Illinois and is expert in smart products, processes, energy, customer orientation and strong brands.