Ned Wiley first made a mark in the world of television over thirty years ago when, as Procter and Gamble’s first European Brand Manager, he introduced Italian television audiences to the soap opera. His career spans consumer marketing, advertising and interactive digital communications, at firms including Foote, Cone & Belding, the Publicis Groupe and the German media concern Axel Springer.

Ned is also co-author of the internationally acclaimed book “The Impossible Advantage - Winning The Competitive Game By Changing The Rules” published by John Wiley & Sons, Ltd.

Today, Ned is an independent consultant based in Berlin, Germany, working with media and technology companies, helping them better understand and meet the needs of their customers. Ned is an alumnus of the College and the Booth School of Business at the University of Chicago, as well as the Catholic University of Louvain, Belgium