It goes without saying that the bulk of services in today’s mass market as well as the markets of the future will be based on web technologies. Contents and services are being delivered to PCs, game consoles, TVs, smartphones and tablets without specific adaptation.

At the 2nd Fraunhofer FOKUS Media Web Symposium, to be held at November 10-11 2011 in Berlin, we will discuss which technical gaps and barriers have to be cleared to distribute optimized versions for a multitude of end devices.

In the morning sessions of the first day we will have two parallel tutorials addressing IPTV, HybridTV, WebTV, and Application development for three screens. The afternoon offers two parallel workshops with sessions on SmartTV, adaptive streaming, Mobile and Media Cloud, HTML5, native apps and web applications as an industry game changer.

Day two of MWS 2011 forms the backbone of the event. Six sessions are meant to provide insights to project managers and executive personnel from the media and content industry on topics concerning web integration in consumer electronics, social media evolution, multi-device apps and new media business models. On top of that, participants will have the chance to discuss technical challenges and opportunities of interactive content integration on multiple platforms and devices.

“We will receive 200 experts from all over the world and we would be pleased to have you with us for the two days. We are looking forward seeing you in Berlin!”