This tutorial gives an overview of the Hybrid Broadcast Broadband Television Standard (HbbTV) with particular focus on the latest HbbTV 2 specification.
Building The Next Sports Media Reality Bob Hannent - DAZN, Video Architect: Playback and Delivery
AI-basiertes Video Indexing Rainer A. Kellerhals - Microsoft, Media & Entertainment Industry Lead EMEA
Cloud based Broadcast Yannick Buchwald - Logic Media, Solution Architect
14:30 - 15:00 – Coffee Break, Demos & Exhibition
15:00 - 16:00
Ending Streaming Format Wars with CMAF Ali Begen - Comcast, Technical Consultant
Better Than Broadcast: Optimizing End-to-end Streaming Latency Nikolas Weil - Amazon, Senior Solutions Architect, AWS Elemental
Delivering UHD with High Dynamic Range Livestreams over the open internet to HbbTV Devices using MPEG-DASH Stefan Schneiders - IRT, Geschäftsfeldleiter Auftragsforschung
16:00 - 16:30 – Coffee Break, Demos & Exhibition
16:30 - 18:00
HbbTV Measurement and Reasearch Tool Andrea Duerager - ServusTV, Project Manager TV Research
Empowering the New TV Ecosystem Marc Lauriac - Freewheel, Senior Director, Customer Success, Europe
Dynamic Ad Substitution - Current State and Future Outlook Peter Neumann - CBC/RTL, Expert Platform Solutions
Addressable TV: How to Make TV Advertising Smarter Christian Sauer - Webtrekk GmbH, CEO
Spatial navigation for IVI, VR, game console and TVs Hyojin Song - LG Electronics, Senior Research Engineer
Volumetric Video and the Future of Storytelling Daniel Brückner - UFA LAB, digital strategist
Case Study Volumetric VR Sönke Kirchhof - INVR.SPACE, CEO
SOCIAL EVENT - 19:00
Media Web Night @ Arminiusmarkthalle
This year our Media Web Night takes place at the Arminius Market Hall. The historic event location combines the feeling of the old traditional Berlin with the new urban vibes. The food ranges from German to Mediterranean and is supplied by local producers.
A shuttle service to the Media Web Night event departs at 18:30 in front of the Institute.
Keynote: The Multiple Merger - Challenges on the Road towards a Unified Video Monetization Holm Münstermann - Google, Head of News & Broadcast Publishers DACH
10:15 - 11:15 SESSION 2
Internet Delivered Media – Mission accomplished?
Run Anywhere, Play Everywhere, See Everything! Stefan Lederer - bitmovin, CEO
Best Practices For Deploying And Distributing Real Time Low Latency Live Video Franck Chevalier - limelight, Director Solutions Engineering EMEA
The disruption of classical TV distribution is finally there - 1&1, Salt and other real world examples from ZATTOO Gernot Jäger - Zattoo, Chief Officer B2B Solutions
Addressable TV – Status and opportunities of 1:1 TV advertising Sebastian Busse - smartclip, Addressable TV International, Director
Spot Replacement Everywhere: Advanced Advertising Opportunities in OTT and Broadcast Television Oliver Friedrich - Google, Strategic Partner Lead Broadcast DACH
Social media algorithms are the new TV schedules: is there any room for really new business models? Antonio Pavolini - TIM, Business Analyst in Digital Media
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