FAME @ The Fourth W3C Web and TV Workshop
Fraunhofer FOKUS’ Position Paper „Challenges for enabling targeted multi-screen advertisement for interactive TV services„ had been accepted at the 4th W3C Web and TV Workshop of the World Wide Web Consortium (W3C) took place in Munich.
Dr. Stephan Steglich and Louay Bassbouss from Fraunhofer FOKUS Competence Center Future Applications and Media (FAME) gave a presentation during the "Multi-Screen-Slot" on March 13. Since 2010, W3C has been actively involved in the Web and television area, and has worked successfully with the TV community to identify a first set of new requirements for the open Web platform in general and HTML5 in particular resulting from the use of Web technology in the TV field. The goal of this workshop was to plan future work by assembling key players from TV and the Web industry to discuss the important questions of Web and TV convergence, and how standardization can help across the globe.
The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web.