Ralf Neudel graduated from RWTH Aachen in with a Dipl.-Ing. Degree in Electrical Engineering and Information Technology. In 2006, he joined IRT - the R&D centre of the public service broadcasters in Germany, Austria and Switzerland - working on numerous research projects in the field of broadcasting and media technology. Since 2014, he heads IRT’s Collaborative Research Unit, coordinating innovation and research projects with cooperation partners. He is a co-founder of the 5G Media Initiative bringing together key stakeholders to leverage the potential of 5G for the media sector by promoting joint research activities. He is also a founding member of the European MediaRoad initiative connecting creatives, technology companies and broadcasters to help foster innovation in the media domain.