FAME at the technique- and innovation forum at VPRT
News from Dec. 05, 2014
Christopher Krauß and Stefan Pham gave a presentation on » «
“New possibilities of airing advertisement in the digital media field on First- and Second Screens" at the technique- and innovation forum hosted by the Verband Privater Rundfunk und Telemedien e.V. (VPRT).
Two FAME technologies namely Multiscreen Advertisement and the HbbTV Application Toolkit were presented in a live demonstration. Both technologies are based on HbbTV. The Multiscreen Advertisement enables broadcasting organizations to send dynamic television advertisement as well as to synchronize multiscreen videos on live TV. Using the HbbTV Application Toolkit one can create HbbTV Apps and Micro-pages without any programming experience.
The Verband Privater Rundfunk und Telemedien e.V. (VPRT) serves as the representation of interest of radio broadcast – and television companies. With around 140 members the VPRT enhances Germany’s media landscape through creativity, innovation and diversity. In order for the companies to contribute to Germany’s diversity of media content and opinions in a digital world, it is necessary to provide and guarantee regulatory, technologically as well as economically framework conditions. The VPRT as a federation of economy advocates companies in the dialogue with the government, supervisory committees and market partners in order to achieve their goals at national- and EU level.