Brandenburger Tor
Nov. 15–16, 2018 – Fraunhofer FOKUS, Berlin, Germany

Jan Buis

Lancom Systems, Germany

Jan draws on a wealth of experience in business development, international sales and product management. He started his professional career at Lucent Technologies in the Netherlands in the late 1990s and worked as Product Manager Optical Networking. After a couple of years, Jan joined the initial WLAN development organization. He held various positions in product management, marketing and sales until he joined LANCOM Systems in 2006 as Country Manager for Benelux and one year later he became Director International Sales. In 2013, he was appointed Director Business Development in addition. Since 2014, he has been fully focusing on Business Development at LANCOM Systems. In 2017, he became responsible for the product lines WLAN and Switches at LANCOM Systems. Jan holds an international MBA (Purdue University) as well as a Master’s degree in Industrial Engineering and Management Science (Eindhoven University of Technology) and is currently a Part-time PhD Candidate at the Vrije University of Amsterdam, Holland.


The Role of Private WiFi Networks in 5G

Wi-Fi (WLAN) has become a 2 Trillion USD market and is on its way to become 3 trillion soon. The economical value of Wi-Fi has become undeniable, up to a level the one of the key needs of life has become Wi-Fi accessibility in conjunction with battery life.

Wi-Fi also has become the mean of connectivity, far above mobile connectivity. The off-loading isn’t the Wi-Fi for the cellular networks, but the cellular has become the alternative, when there is no Wi-Fi available.

Through time, it seems that Wi-Fi and Cellular is doing a rat-race on who will become the leading factor in the end. The current 5G presented applications are somehow the same being presented when LTE was introduced, even when UMTS was announced. Still, the constant changes in the applications needing Internet access, keeps on changing the demand of each the technologies.

Instead of working against each other, we should start understand the end-user needs and related applications; each solution and ideal technology will deliver the capabilities. This won’t be only 5G, Wi-Fi or anything else.

Let’s work to “Peaceful Wireless Co-existence”.