Hybrid Broadcast Broadband TV or “HbbTV
”, is a major new pan-European initiative aimed at harmonising the broadcast and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes. The HbbTV specification was developed by industry leaders to effectively manage the rapidly increasing amount of available content targeted at today’s end consumer. It is based on elements of existing standards and web technologies including OIPF (Open IPTV Forum), CEA, DVB and W3C.
HbbTV has a wide range of supporters from across the broadcaster and CE industries, details of which can be found at www.hbbtv.org
where more details about HbbTV draft specifications can also be found.