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IPTV Interactive Applications provide server side logic, signaling and a browser-based maintenance interfaces for interactive IPTV services. Services can be provided either in managed or unmanaged environments by offering multi-protocol implementations using e.g. Webservices or SIP. Implementations embrace and enhance draft specifications from ETSI TISPAN, OIPF, OMA (Mobile Advertisement) and SCTE (SCTE 130).
The IPTV Interactive Applications (IPTV IAPP) solution provides functionalities for targeted and interactive advertisement and IPTV e-Commerce. Equipped with open communication interfaces to advertisers, content owners and service providers, IPTV IAPP enables advanced refinancing and advertising formats that deliver targeted ads, non-linear and clickable content as well as interactive objects on TV screens.