Demonstration 2:

Rich Media Entertainment

In close collaboration between the Competence Centers Next Generation Networks Infrastructure (NGNI) and Smart Environments (SE), we present in this demo slot the latest research activities of FOKUS in the field of next generation mobile multimedia and community TV services as well as interactive and personalized IPTV.

Last year the FOKUS Media Interoperability Lab came up with a prototype for the integration of telecommunication and interactivity enablers in an IMS-based IPTV infrastructure. The next step will be to bring SOA concepts and mobility in as well as new multi device experiences and a further integration of home media experiences. 

We accompany end users towards their community-based TV adventure involving a multimedia shared experience, covering content sharing and content related chatting on mobile and fixed devices.

The first part of the demo session is arranged around the new myMONSTER TCS (Multimedia Open InterNet Services and Telecommunication Environment) framework in a tight cooperation between the Open SOA Telco Playground and the Media Interoperability Lab.
The aim of this presentation is to show a prototype of what we expect to be the mobile SOA-based Multimedia Community Services: next generation interactive applications will gravitate around seamless ubiquitous mobile multimedia services with an increasingly community building component and media streaming.

The second part of the demo slot presents an ecosystem for Next Generation IPTV Services and a Rich Media experience, which has been built on top of the Open IMS Playground. In this context, the Media Interoperability Lab represents Fraunhofer FOKUS´ current activities and strategy in the direction of standardized solutions for IMS-based IPTV following and inspiring IPTV standardization activities, e.g. ETSI TISPAN.
The demo will show an end to end solution for personalized and interactive NGN-featured IMS-based IPTV Services and their interconnection with open communities, Web 2.0 Services, Home Media as well as Telecommunication and NGN services.

This year’s focus lies on various extensions towards more personalization, new business models for the advertisement industry, multi device usage scenarios and of course User Generated Content.

Community TV – Shared multimedia experience

Enriched communication is tightly related with applications and media-converged service mashups, bringing together well known elements from telecommunication, web and TV.

Shared mobile multimedia experience and distribution of user generated content among own communities are gaining momentum.  Several users equipped with a mobile multimedia terminal and connected to a community TV service. This service poses a network abstraction to the media delivery plane. A SOA-based service delivery platform allows the user to share a video clip (e.g. video clip from the last holiday) with a set of users of its presence list. The community service delegates a multicast capable media server to download the video clip from the user’s mobile device and distributes the same content to the dedicated set of users via IP multicast. Thus, the playback of the video is synchronized.

Mobile Targeted & Personalized Advertisement

Mobile advertisements are gaining momentum. The spreading losses of advertising budgets can be reduced if personalized targeted advertisements create an added value for the customer.

Service mashups can assist the service provider in finding the proper advertisement for the proper situation and deliver then the advertisement to the user. So are location based services aware of the user’s locality and may adapt the advertisement for a commercial break during a Live TV session to the current user’s location. So is the distribution of commercials for a dedicated concert or other event only useful for those user’s which can reach the event easily (e.g. close to this location during a tourist stay).

This demo here shows two use cases:

1. Personalized target advertisement on mobile devices and
2. fixed devices.

In collaboration with our partner RTL interactive and IP Deutschland we started developments towards a complete end-to-end content and advertisement wholesale solution for managed and also unmanaged IPTV environments.  In the backend this implies work on recommendation systems suggesting the best timeslot or place for advertisements and of course a solution for managing input from advertisers and content providers. In the network a standardized signaling infrastructure is under development. Client-wise the IPTV experience has been enriched with targeted and personalized advertisements shown as pre- and post rolls, ad-overlays, banners and skyscrapers on portal pages and integrated shopping capabilities.

Session Mobility and IPTV Multi Device experience

In this presentation we will show you

1. our newest developments integrating the Apple iPhone 3G into an IMS-based IPTV experience. This includes scenarios using the iPhone as a remote control, forwarding user votings in quiz shows as well as (targeted) advertisement. Of course also aspects as streaming the content to this device when moving to another room or outside have been considered.
2. Session mobility of a VOD between mobile device and Plasma HDTV. Such a high flexibility allows the user “to stick the current VOD in the pocket and take it with you”.

User Generated Content in IMS-based IPTV – The Virtual Quiz Show

User Generated Content (UGC) is one of the hottest topics in the Web but often scenarios for integrating these assets into professional IPTV environments are missing. By integrating a You Tube channel already at the last year’s demo, this time we will show our ideas for a Virtual Quiz Show combining professional content and a professional gaming show format with streams coming from participating users.

Microsoft Media Center IPTV Client with IMS capabilities

Nowadays each Personal Computer sold with a consumer version of Microsoft Windows Vista is paired with a piece of software called the Vista Media Center. This software allows the usage and management of Home Media, Digital TV and Internet contents provided as Plug-Ins by different players as content providers, Internet shopping portals or even public institutions as the German Ministry of Economics. In our labs we have ported our already available stand alone Media Client to this environment. In addition the Microsoft Live Messenger solution has been integrated into the IMS-based telecommunication services allowing a seamless and transparent usage of both platforms.