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FOKUS Competence Center
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For any questions please contact us at:

mws-event@fokus.fraunhofer.de

follow us on twitter: #MWS10
Presentation Slides
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      Contact Person

      Dr. Stefan Arbanowski

      Fraunhofer FOKUS
      Kaiserin-Augusta-Allee 31
      10589 Berlin
      Germany

      Tel: +49 (0) 30 / 34 63 71 97

      stefan.arbanowski
      @fokus.fraunhofer.de


      Dr. Stephan Steglich

      Fraunhofer FOKUS
      Kaiserin-Augusta-Allee 31
      10589 Berlin
      Germany

      Tel: +49 (0) 30 / 34 63 73 73

      stephan.steglich
      @fokus.fraunhofer.de

      Program

      Day 1 - Tutorials
      November 4, 2010, 10:00 - 13:00

      Tutorial Outline:
      08:30 Registration
      10:00-13:00 Tutorial 1: IPTV, HybridTV, WebTV, HbbTV - Slides Merkel / Friedrich
      Dr. Stefan Arbanowski (Fraunhofer FOKUS), Klaus Merkel (Institut für Rundfunktechnik), Oliver Friedrich (T-Systems International)
      Room 0055

      Tutorial 2: WAC Waikiki Developer Release – a developers introduction
      Dr. Nick Allott (Wholesale Application Community, UK), Dr. Stephan Steglich (Fraunhofer FOKUS)
      Room 0054

      Tutorial 3: Social Media Web - Slides Räck / Cesar
      Christian Räck (Fraunhofer FOKUS), Pablo Cesar (CWI, Netherlands)
      Room 1008
      13:00-14:00 Lunch, Exhibition & Demos

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      Day 1 - Workshop
      November 4, 2010, 14:00 - 18:00

      Workshop - HybridTV
      November 4, 2010, 14:00 - 18:00, Room 0055
      HybridTV – Interactive Content Services on various devices
      Chair: Dr. Stefan Arbanowski, Fraunhofer FOKUS
      14:00-15:00 Technical Challenges for Connected TV Environments I

      HbbTV: from teletext towards interctive TV apps - a short standards update
      Klaus Merkel, Institut für Rundfunktechnik
      Interoperable Content Protection for Hybrid Environments
      Rob Koenen, Intertrust Technologies, USA
      OTT TV - Will Internet hit the living room finally?
      Volker Blume, Philips Consumer Lifestyle
      15:00-16:00 Technical Challenges for Connected TV Environments II

      WebTV - is Internet streaming that easy?
      Sven Slazenger, InterLake Media GmbH
      Managing all delivery channels: one source - various targets
      Dr. Dirk Hetzer, Media Broadcast
      Benchmarking MySQL vs. VOD in the FOKUS Open IPTV Ecosystem
      Dirk Bartels, Versant, USA
      16:00-16:30 Coffee Break, Exhibition & Demos
      16:30-17:30 Business Models & Market Expectations

      Consumer Electronics Market Survey & Trends
      Michael Schidlack, Bitkom
      White Label Portals
      Jan Wendt, MMH Netrange
      Smart Content Recommendation for various devices
      Malte Cherdron, moviepilot
      17:30-18:00 Panel Discussion: Interactive Content Services on various devices
      Chair: Jun Chao Hu, Ericcson / OIPF

      Jan Wendt, MMH Netrange
      Henning Eid, Intel
      Dirk Bartels, Versant, USA
      Tahar Cherif, Sharp, France
      Oliver Friedrich, T-Systems International
      18:00 End of Workshop
      19:00 Social Event

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      Workshop - Mobile Apps
      November 4, 2010, 14:00 - 18:00, Room 0054
      Mobile Apps – Mobile application development and distribution
      Chair: Dr. Stephan Steglich, Fraunhofer FOKUS
      14:00-15:00 Technical Challenges for mobile app development I

      Mobile Apps is the new content
      Ajit Jaokar, Futuretext, UK
      Studying Mobile Context-aware Social Services in the Wild
      Matthias Wagner, NTT Docomo Eurolabs
      Browser based application execution environment
      Christen Krogh, Opera Software ASA, Norway
      Terminal Industry activities
      Katrin Jordan, Deutsche Telekom
      15:00-16:00 Technical Challenges for mobile app development II

      Your Mobile Internet Device - Services, Apps and the Web
      Christian Nord, SonyEricsson, Sweden
      CE goes mobile - new devices and resulting challenges
      Dr. Kenji Baheux, Sharp, Japan
      Connecting Devices: Hiding the Complexity
      Rodja Trappe, Hoccer GmbH
      16:00-16:30 Coffee Break, Exhibition & Demos
      16:30-17:30 What’s New? – Business and Revenue Models for mobile apps

      Extending the reach - mobile apps from an broadcasters perspective
      Robert Fahle, RTL interactive GmbH, Leiter Mobile
      Mobile services for user dialogues and customer loyalty
      Emanuel Maxl, Evolaris Next level GmbH, Austria
      Mobile business apps have thin clients
      Rainer Häring, IT-Rockstars Services Ltd.
      Application Analytics: who turned the lights on?
      Dr. George Voulgaris, VisionMobile, UK
      17:30-18:00 Panel Discussion: Mobile application development and distribution

      Dr. Nick Allott, Wholesale Application Community (WAC), UK
      Robert Fahle, RTL interactive
      Ajit Jaokar, FutureText, UK
      Katrin Jordan, Deutsche Telekom
      Christian Nord, SonyEricsson, Sweden
      Dr. George Voulgaris, VisionMobile, UK
      18:00 End of Workshop
      19:00 Social Event

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      Day 2 - Conference
      November 5, 2010, 09:00 - 17:00, Room 0055

      08:00-09:00 Registration

      Conference - Session 1
      November 5, 2010, 09:00 - 10:00
      Session 1: Opening and Keynotes “Future Media Internet”
      09:00-09:10 Opening by conference chairs: Dr. Stefan Arbanowski & Dr. Stephan Steglich, Fraunhofer FOKUS
      09:10-09:35 Keynote 1: Web Applications: technology and commercial ecosystem
      Dr. Nick Allott, Wholesale Application Community (WAC), UK
      09:35-10:00 Keynote2: HybridTV
      Dr. Klaus Illgner-Fehns, Institut für Rundfunktechnik

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      Conference - Session 2
      November 5, 2010, 10:00 - 11:00
      Session 2: Consumer Electronics meets Rich Media
      Chair: Yun Chao Hu, OIPF President / Ericsson, Sweden
      10:00-10:15 Interactive IPTV Developments in Singapore – Project NIMS
      Veronica Tan, Info-communications Development Authority (IDA), Singapore
      10:15-10:30 IPTV, whats next?
      Frank Lonczewski, Deutsche Telekom
      10:30-10:45 The Standards driving Rich Media in Consumer Electronics : HbbTV, DLNA, CE-HTML, HTML5
      Jörg Eggink, ACCESS, Japan
      10:45-11:00 Smart TV: Ready for Primetime
      Henning Eid, Intel
      11:00-11:30 Coffee Break, Exhibition & Demos

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      Conference - Session 3
      November 5, 2010, 11:30 - 12:30
      Session 3: Mobile Media Cloud and Network Embedded Media
      Chair: Prof. Axel Küpper (T-Labs / TUB)
      11:30-11:45 Mobile Media Cloud and Network Embedded Media
      Bernd Becker, Vorstandsvorsitzender EuroCloud Deutschland-eco e.V.
      11:45-12:00 Towards new multimedia shared experiences
      Pablo Cesar, CWI, Netherlands
      12:00-12:15 Convergence is there – use your media wherever you want
      Peter Yves Ruland, Microsoft TV
      12:15-12:30 Challenges in Streaming and IPTV media delivery
      Uwe Schnepf, nacamar
      12:30-13:30 Lunch, Exhibition & Demos

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      Conference - Session 4
      November 5, 2010, 13:30 - 14:30
      Session 4: Apps everywhere: App Stores, mobile apps & Co
      Chair: Dr. Stephan Steglich, Fraunhofer FOKUS
      13:30-13:45 Market Survey and potential
      Falk Wöhler-Moorhoff, Detecon International GmbH
      13:45-14:00 Mobile Web Applications
      Philipp Hoschka, W3C, France
      14:00-14:15 Smart apps - creation, operation & usage
      Markus Willner, Deutsche Telekom AG
      14:15-14:30 Applications Enablement for Strategic Industries (Car, Health, Travel, ..)
      Heinz Honemann, Alcatel Lucent Deutschland / zukunft digital
      14:30-15:00 Coffee Break, Exhibition & Demos

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      Conference - Session 5
      November 5, 2010, 15:00 - 16:00
      Session 5: Panel ”Content vs. Apps – what´s the ultimate asset”
      Chair: Dr. Stefan Arbanowski, Fraunhofer FOKUS
      15:00-16:00 Panelists:
      Jan Wendt (MMH NetRange), Ajit Jaokar (FutureText, UK), Thomas von Bülow (eco e.V.), Sebastian Artymiak (VPRT), Axel Schmiegelow (Sevenload)

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      Conference - Session 6
      November 5, 2010, 16:00 - 17:00
      Session 6: Social Media and Smart Mobile Content
      Chair: Ajit Jaokar, FutureText
      16:00-16:15 Social web meets interactive media
      Axel Schmiegelow, Sevenload
      16:15-16:30 The role of Telcos in the new social app-enriched TV ecosystem
      Antonio Pavolini, Telecom Italia, Italy
      16:30-16:45 ebooks as Social Media
      Hong-Yon Lach, Alcatel-Lucent Bell Labs France
      16:45-17:00 Conference Closing and farewell
      17:00 End of Media Web Symposium, Demos & Coffee

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      The Latest Infos

      For any questions please contact us at:

      mws-event@fokus.fraunhofer.de

      follow us on twitter: #MWS10
      Presentation Slides
      Picture Gallery

        Sponsored by

        Sponsors

          Contact Person

          Dr. Stefan Arbanowski

          Fraunhofer FOKUS
          Kaiserin-Augusta-Allee 31
          10589 Berlin
          Germany

          Tel: +49 (0) 30 / 34 63 71 97

          stefan.arbanowski
          @fokus.fraunhofer.de


          Dr. Stephan Steglich

          Fraunhofer FOKUS
          Kaiserin-Augusta-Allee 31
          10589 Berlin
          Germany

          Tel: +49 (0) 30 / 34 63 73 73

          stephan.steglich
          @fokus.fraunhofer.de