Media Convergence – Television is the media hub device for Web, TV and Communication

29.08.2008

In the ‘Media Convergence of the Future’ project Fraunhofer FOKUS and the RTL Deutschland media group have joined forces to bond linear TV programs with non-linear Internet content with the aim of creating interactive and personalized television. The technical groundwork for the venture is given by the IPTV system developed by FOKUS which integrates set-top boxes (STB), PCs or any other kind of end device in a shared media environment. At the IFA 2008 (Hall 5.3, Stand 02) Fraunhofer FOKUS is showcasing how Internet-based content of the RTL Deutschland media group can be adapted for television, integrated with the TV programs of the Group and managed by the remote control. New advertising concepts compellingly show the range of possibilities open for an interactive and personalized viewing experience.

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